Netflix was a Wall Street star until the jarring July 12 announcement about its prices. Its stock rose from about $50 at the beginning of 2009 to more than $300 in early July.

Since backlash to the price increase, investors have grown disillusioned. Netflix's market value has plummeted 53 percent from its high, wiping out about $8 billion in stockholder wealth. On Monday, the stock shed more than $11 to close at $143.75.